CAMPAIGN

This is how you show product benefit, touch teenager's passion points, generate brand awareness and try to be funny, in 15 seconds.

- Bronze on Film - El Diente

NOT JUST A PRETTY HAIRSTYLE

The main commercial won in Cannes, we know, but the dirty job was ours: how to make sure kids know how to use each product? With the most effective tutorials in the brand history (Unilever product manager dixit)