ACTIVATION + COMMERCIAL

It wasn’t the usual sponsoring with a stand, flags and 4 girls on the day of the race that everyone just walk by. The action was a huge success, Runner X achieved its main goal: making Ford EcoSport the protagonist of the Nike 10k run.

- Cannes Lions Promo & Activation Shortlist 

- Cannes Lions Outdoor Shortlist 

CASE STUDY

TV COMMERCIAL